Pricing, Discounts & What You'll Earn

The Price Fields, Decoded

On a standard sale listing, step 2 of the product form gives you a small group of money fields — and they're smarter than they look.

Price

The main price, entered in US dollars (Dukkan's store currency). This is the number buyers see on your listing, in search results, and in the cart. It's required — a sale listing without a price can't be published.

Discounted Price and the "No Discount" Checkbox

By default, "No Discount" is checked and the discount field is hidden. Uncheck it and a second field appears: the Discounted Price — the actual selling price during your sale.

You never type a percentage. You type the new price, and Dukkan computes the discount rate live and shows it to you right there (and to buyers as a bright discount badge on the product). Example: price 20 USD, discounted 15 USD → buyers see "-25%".

Two rules of thumb: the discounted price should be lower than the main price (that's what makes the badge), and when the sale ends, just re-check "No Discount" and the badge disappears.

Product Based VAT

Below the price fields you'll find the optional Product Based VAT setting. Leave "No VAT" checked for a normal product; enable it only when this specific product needs its own VAT rate entered (0–100%). Keep in mind VAT is added on top at checkout — it's collected for the tax man, not extra profit for you.

"You Will Earn" — Your Live Profit Meter

As you type prices, the box under the fields updates in real time: it shows the discount rate, the commission rate, and — the number that matters — what will actually land in your balance when the product sells at that price.

And here's the good news: Dukkan charges sellers 0% commission. So today, "You Will Earn" mirrors your final price exactly. The calculator is there so you never have to guess what a sale pays — change the price and watch it move before you publish.

For the full journey from "order placed" to "money in my hands" — balances and payout requests — see How Payments Work on Dukkan.

Pricing Across the Three Listing Types

• Sale listing: full price control as described above. This is the only type with stock and the earnings calculator.
• Ordinary (classified) listing: the price is optional, and you choose its currency from the list (USD, SYP…). Useful for "starting from" prices on services, or for quoting in the currency your customers think in. No discount fields, no stock.
• Quote request listing: no price at all on the form. Your price lives in each quote you send — which means you can adjust to quantity, materials, or exchange rates for every buyer individually. See Listing Types Explained for the quote flow.

Variant Pricing

If your product has options (sizes, colors), each variant carries its own price and discounted price in the variants table — so an XXL can honestly cost more than an S, and one color can go on sale without touching the others. Full variant walkthrough: Variable Products.

Seven Practical Pricing Tips

1. Price in USD, think in both. Enter prices in dollars; your buyers see the price clearly on the listing. If you track the market in Syrian pounds, convert with today's rate before typing.
2. Check comparable listings first. Search Dukkan for the same or similar product — being 10% under the competition is a marketing strategy; being 40% under looks suspicious.
3. Use the discounted price for real, visible sales. The crossed-out original plus the percentage badge draws the eye in search results. Reserve it for genuine promotions so buyers keep believing your badges.
4. Bundle your thinking, not your losses. If you offer free shipping in your shipping settings, make sure the price absorbs it rather than silently eating your margin.
5. Round smart. 14.99 reads meaningfully cheaper than 15.00; but for artisan or custom work, round numbers read as confident.
6. Don't forget the calculator. Before hitting Submit, glance at "You Will Earn" — it's your last line of defense against typos (an extra zero, a missing digit).
7. Reprice without fear. Prices aren't forever — open the product, adjust, save, done. Products that sit unsold for weeks usually need a price conversation, not new photos.

Quick Answers

• Can I change a price after publishing? Yes — edit the product and save; the new price goes live immediately.
• Why is my price required? You chose a sale listing. Switch to an ordinary listing if you want the price optional, or to quote requests if you want no public price.
• Does Dukkan take a cut? No — 0% commission on sales. What the buyer pays (minus any VAT and shipping collected) is what you earn.